I recently landed a new client and a great book.  So begins my journey into tunnels of custom lead generation, attracting traffic, inbound marketing, conversion, and customer retention. My client, Robert, owns a 30+ year-old hair removal company.  Unfortunately, for his business to continually generate acceptable revenue, he needs to continue marketing through his traditional [...]

As mentioned in the opening article of this case study, “Building A Lead Generating Website“, Robert’s website is a disaster.  Aesthetically, it is difficult to read, difficult to navigate, has no clear message, and is quite confusing.  In a time when affordable web design for small business is on the rise, and there are a [...]

Maybe it’s because there is no content.